ANJU MODI PROFILE

For Anju Modi, designing clothes is a way of life rather than an end itself. She along with her team has passed through a journey of phenomenal growth in the last 20 years.

Through her past work in remote villages of India to her future project of opening an R&D center for the further development of crafts, she has passed on the message of love, goodwill and a need to contribute to society.
Perfectionist visionary by nature, Anju Modi has created a style for the women of today - She is synonymous with simple, subtle designs that connect with the traditional Indian handicrafts of yesteryears.

Her contribution to Indian textile and handiwork is immense. From the revival of weaves in her ensemble to the reinterpretation of Bagru and Sanga-neri prints in her fusion range, her work has shaped the modern days woman’s wardrobe.
Anju’s sensibility of creating a modern look from the old and traditional style forms is the essence of what her label Anju Modi stands for today.

Research and development work in various villages and their craft.

From 1990-94:-
Developed new blended fabric in Varanasi, reviving the classic traditions of working with such as zari ( real silver thread).

1992 to 94: -
Worked and developed colourway and designs in Venkatgiri town.(A.P) .

1993-95: -
Moved towards ‘Kutch’ area. ‘Bandhani’ (tie and dye craft) a very   fascinating craft was   reinterpreted in a contemporary way by giving it a geometric patterns and neutral colourways.

1995 to 98:-
Developed Kota fabrics in (Rajasthan, Bagru, Sanga-neri prints). Produced a range of reversible jackets, pajamas and blouses.

1998-1999:-
Improved and developed variations in Bandhani tie and die techniques and explored vegetable dye and prints in Bagru, Sanganer.

2000 to 2001:-
Modernization and improvement of chanderi weaving and patterns. Developed the Lurex yarn weaving in silk chanderi fabric.

2001 to 2002:-
Khadi- developed yarn with slubs and fine rich fabric then styled into casual comfortable yet trendy silhouettes.

2003 to 2004:-
Developed new designs with UNIDO in Kota Doria under cluster development programme with 1500 craftsmen and artisans.

Year 2005:-
• Working for “Holistic Craft Village” - A research and development center.
• Revived Silver and Gold Foil Print technique from 12th century in Rajasthan villages in a contemporary way.

Year 2006:

Developed ‘boiled’ wool and woolen knits to design ‘angarakha coats’.