Established in 1990, Anju Modi has been an integral part of the Indian Fashion industry, playing a vital role in the revival of traditional crafts and textiles.
In a bid to preserve handicraft practices from extinction, keep its rich history alive, and empower local rural communities, each season of Anju Modi’s couture and ready-to-wear collections are built around themes showcasing the extraordinary skills of Indian Artisans. Age-old techniques long forgotten have been revived, where the designer has created an extensive library of research and development techniques for weaving, vegetable dyeing, block printing and traditional embroidery.
1990 to 1993: Developed a new blended fabric in Varanasi, by reviving the classic traditions of working with zari. (Real silver thread)
1993 to 1995: Improved variations in the Bandhani tie and dye techniques, by introducing alterations through geometrical patterns and neutral colour ways
1995 to 1999: Nurtured modern interpretation to the Kota doria fabrics, sanganeri block printing techniques and bagru textile crafts originated from Rajasthan, by collaborating with local artisans and coaching the application of these crafts in innovative designs
2000 to 2001: Contributed to the modernization and improvement of Chanderi weaving and patterns. Developed the lurex yarn weaving technique for chanderi silk
2001 to 2002: Cultivated a new range of rich khadi, by coaching the development of slub-yarn techniques for a new line of modern luxury silhouettes
2003 to 2004: Worked with UNIDO(United Nations Industrial Development Organization)under a cluster development programme with 1500 craftsmen and artisans; developing skills and innovation techniques for the Kota doria craft
2005: Worked in collaboration with craftvillage.org and FDCI for a ‘development center project’ that offers a trans-disciplinary approach towards the improvement of the quality of lives of crafts people and provides them with formal design and product development education
2006: Developed ‘boiled wool’ techniques for a new range of woolen angrakha coats which were selected for presentation at the Hyères fashion festival in Paris. Also presented the collection at the Miami Fashion Week.
2008: Nominated for Marie Claire’s made in India Awards - Special Honours category “Best Craft Revival”
2009: Collaborated with India’s Ministry of Tourism and showcased a collection during the international event ‘India Calling’ at the Hollywood Bowl in Los Angeles.
2010: Nominated for Marie Claire’s ‘Best Indian Designer’ award and showcased a collection at the Handloom Week organized by the Indian Ministry of Textiles.
2012: Honoured with PCJ Excellence Award and ELLE Style Award; acknowledgements of the designer’s contribution to the Indian Fashion Industry
2013: Researched and developed costumes for the movie ‘Goliyon Ki Rasleela Ram-Leela’ by Sanja Leela Bhansali. The project was Honoured with ‘LIFE OK Screen Award’, The ‘Star Guild Award’ and won nomination for the ‘Best Costume Designer’ at filmfare
2014: Honoured by ICUNR (Indian Council for UN Relations) with the ‘Excellence in Fashion’ Award
2015: Researched and developed costumes for the vivid period drama ‘Bajirao Mastani’ by Sanjay Leela Bhansali. Nominated and won the ‘Best Costume Designer’ for the same at filmfare