Brand Profile

Synonymous with beauty, strength, and elegance, the ‘Anju Modi’ label has entranced since inception, becoming the epitome of luxury couture. Exhibiting contemporary grandeur that takes inspiration from India’s various cultures and heritage. The 25 years old label has evolved to become a revered and coveted designer brand. Besides deriving concepts from the cultural heritage, Anju Modi also contributes to the bank of textile reserves and ancient crafts. Supporting and endorsing the use of natural resources and processes that include weaving, vegetable dyeing, block printing and traditional embroidery. It’s the designer Anju Modi’s journey through the country and her work towards the revival of Indian textile traditions that have been the cornerstones of this eponymous label's sensibilities since 1990. She has over time built a strong design foundation through her research in the techniques and nuances of textile & design, not as a mere observer but by embedding herself in the process. An esteemed couturier and a critically acclaimed fashion & costume designer, dedicated to the revival of long forgotten age-old Indian techniques, who has continually drawn inspiration from the rich textile heritage and design legacy spread over the diverse geographies of India. With India at the centre of her inspirations, her work with the contemporisation of traditional crafts like Chanderi Weaving, Kota Fabrics, Varanasi Zari work and Bandhani printing, have been at the core of the label, serving a niche market. The ‘Anju Modi’ brand's philosophy lies in the development of traditional craft and craftspeople and each ‘Anju Modi’ ensemble continues the exploration of developing a modern design voice while simultaneously drawing a new story from the rich traditional vocabulary of Indian design and craft.