A traveler, a thinker, a dreamer, and a designer, Anju Modi's ethos permeates the layers, details and elements of the brand. The catalyst and the foundations of her designing philosophy has been her love for textile and the Indian craft.
She has over time built a strong repertoire of the techniques and nuances of textile through research and working closely with the master craftsmen as well as weavers across the country. Her designs are inspired by a wide gamut of references from philosophy and architectural marvels. Each ensemble is exquisitely decorated to reflect, enhance and celebrate the cultural history of various cities and regions across the county, and is a tribute to modern feminism.
Iconic Indian actors and female leads like Deepika Padukone, Priyanka Chopra, Shraddha Kapoor, Madhuri Dixit, Tabu, Jacqueline Fernandes and Kangana Ranaut, have found their styles in Anju Modi. The critically acclaimed costume designs for Ram-Leela, garnered her Life Ok Screen Awards & The Start Guild Award, along with a nomination for Filmfare 2013 for Best Costume.
Anju Modi has pushed boundaries with her latest project - Bajirao Mastani. A period/romantic saga by visionary Director Sanjay Leela Bhansali, the movie features the lead actors Ranveer Singh, Deepika Padukone, and Priyanka Chopra in ensembles inspired by the Persian and Maratha era of the Indian History.
The Anju Modi brand has always considered itself a custodian of Indian tradition and strived to provide contemporary innovation to old traditions and the brand's success in its endeavours, to promoted craftsmanship, is clearly apparent in the beautifully crafted creations.